Collection: White Sage (Salvia apiana)

Belonging to the Lamiaceae (mint) family, White Sage is a perennial evergreen shrub with silvery, soft leaves and tall, pale purple flower spikes. It thrives in dry, sunny environments with well-drained soil and is known for its resilience in harsh climates. 

Magical Properties:
White Sage has long been valued for its potent cleansing and protective qualities. In ritual work, it’s traditionally burned as a bundle to purify spaces, objects, and personal energy fields, clearing away stagnant or unwelcome energies. Its crisp, herbal smoke is believed to create a sacred atmosphere, supporting clarity, calm, and spiritual awareness. While many contemporary practices embrace White Sage for its purifying nature, it’s important to acknowledge and respect its sacred role in Native American and Indigenous ceremonies, where its use carries deep cultural and spiritual significance.

Medicinal Properties:
In herbal traditions, White Sage has been used for its antimicrobial and soothing properties. The leaves were often brewed into teas or applied as compresses for their cleansing and comforting effects. Aromatically, the herb’s distinctive scent is believed to promote mental clarity, ease tension, and encourage grounding. Modern herbalists may include it in herbal steams or blends designed to refresh and purify, though it should be used with care and awareness of sourcing.

Historical Properties:
White Sage is native to the arid regions of the American Southwest and northern Mexico. For countless generations, it has held a sacred place in Indigenous cultures, particularly among tribes such as the Chumash, Navajo, Lakota, and others. Used in ceremonies for protection, healing, and spiritual guidance, its harvesting and use have traditionally been done with deep reverence and gratitude. In recent years, the growing commercialisation of White Sage has raised important conversations about sustainability and cultural appropriation, reminding us to approach this plant with respect and mindfulness.