An important update... In the beginning and a new chapter ahead..

Hello Magic Makers,

This is one of the hardest messages I’ve ever had to write.

Eight years ago, I started this little business with nothing more than a love for crystals and magic. I honestly had no idea what I was doing — but Rob beside me every step of the way, the yang to my yin, we figured it out together. Since then, it’s been an incredible, wild, anxiety inducing, beautiful ride.

It began with markets on the weekend then our little retail store on Bay Street, Tweed Heads. The lovely Hetty joined the team and we had some wonderful adventures!  Our Street was our community, we made friends with the incredible owners of other businesses, called ourselves the Bay Street Babes, it was so much fun! We held Moon Circles with Natalie, then later Ingrid, Oils and Crystals Club with Carla, and ran Potions Classes with Beth until Covid arrived and turned everything upside down.

We were in over our heads — juggling three leases (two business, one home) and no way to make money. We were rendered homeless, living above the shop with our two small children and no shower. It was one of the most difficult chapters of our lives, but it pushed us to take the business online.

Things got busy, really busy. We expanded quickly, moved to a bigger premises (still on Bay Street), hired more staff, and found ourselves constantly sourcing stock, updating the website, and packing orders around the clock. The business grew in ways I never imagined.

But as the saying goes, what goes up must come down. Orders slowed, finances became strained, and it’s much harder to scale back when you’re locked into contracts. The magic I once felt for this work began to fade, replaced by the relentless churn of stock, orders, and logistics. We made the heartbreaking decision to let our beautiful team go, close the retail store, and shift fully online, slowly scaling things down.

We also made the choice to homeschool our kids — giving them the time, attention, and presence they deserve before they grow up and no longer want it (cue a generous dose of mum guilt here).

Simply put, I’m burnt out. I’ve tried to reshape the business to fit our changing lives, but now I know it’s time to hit pause. To give myself, my family, and whatever comes next some much-needed space.

I’m not ready to let go completely, but I also don’t know what the future holds. This will be a time of transformation, like a caterpillar going into a cocoon. We will embrace the goo in order to become the butterfly. 🐛🦋

What I do know is that if Sparrow & Fox returns, it will be different — and hopefully filled with the kind of magic that inspired me to start it in the first place. 

Over the next couple of months, I’ll be clearing out our remaining stock with a mega sale. It’s my hope these pieces find new homes where they’ll continue to be loved and used with intention.

If you’d like to stay connected and see where this next chapter leads, I’d love for you to join our newsletter list (Link at the bottom). No matter what happens next, I’ll be sharing any updates there first.

Thank you — for every order, every kind word, every shared story, and every little moment of magic we’ve exchanged. It means more than I can say.

With so much love,
Lauren 🌸

 

Important Dates

Last Stock Drop - 8pm NSW Time Monday 2nd June

Rewards Points program closes - Midnight Friday 20th June.

Closing Down Sale Begins - Saturday 21st June

Final shipping day will be Friday 15th August.